If you love makeup, skincare, or haircare, chances are Ulta Beauty is one of your go-to destinations. But did you know you could be saving even more with Ulta Beauty coupons? Whether you’re stocking up on your favorite mascara, trying a new K-beauty skincare trend, or buying a gift set, using coupons at Ulta can stretch your beauty budget further than ever.
In this evergreen guide, we’ll walk you through how Ulta coupons work, the best ways to find them, and how to maximize your savings every time you shop—both in-store and online.
Why Ulta Beauty Is a Shopper’s Favorite
Ulta Beauty stands out as a one-stop shop for all things beauty. With over 25,000 products across makeup, skincare, haircare, and fragrance, Ulta caters to all beauty lovers—from drugstore fans to high-end brand loyalists.
But what keeps customers coming back—aside from the vast selection—is the potential for massive savings through:
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Weekly promotions
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In-app offers
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The Ultamate Rewards program
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Buy more, save more sales
Let’s dive into how you can unlock these deals, starting with coupons.
Types of Ulta Beauty Coupons
Ulta regularly releases a wide variety of coupons for both new and returning customers. Here are the most common ones:
1. 20% Off Coupons
These are the most sought-after Ulta coupons. Usually sent via email or the Ulta app, they can apply to:
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Any one qualifying item (including prestige brands if allowed)
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Entire purchases during special sales
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Members of Ultamate Rewards
Be sure to read the fine print—some exclusions apply for luxury brands.
2. $3.50 Off $15 Coupon
This is Ulta’s classic in-store and online coupon, available nearly all the time. It typically applies to drugstore brands or non-prestige items. If you’re buying everyday essentials like mascara, dry shampoo, or nail polish, this is a quick way to save.
3. Free Gift with Purchase
Ulta often pairs top-brand purchases with a free deluxe sample or mini-size product. These offers can be found on the product pages or in the “Gifts with Purchase” section of the site.
4. Mobile App Exclusive Coupons
Install the Ulta Beauty app and get instant access to mobile-only deals, flash coupons, and early notifications about upcoming sales. You can also clip digital coupons and use them in-store via barcode.
Where to Find Ulta Beauty Coupons
If you’re wondering where to consistently find the best Ulta coupons, here’s a breakdown:
1. Ulta.com (Official Website)
Ulta’s homepage and coupon section frequently list the latest offers. Go to:
https://www.ulta.com/coupons (for latest promos)
2. Ulta App
Download the app for Android or iPhone and create a free account. Navigate to the “Offers” tab for your available deals.
3. Email Newsletter
Sign up for Ulta emails and you’ll receive exclusive offers, including that coveted 20% off coupon and birthday freebies.
4. Direct Mail Flyers
Ulta mails monthly flyers with paper coupons. These often include $3.50 off $15 or event-based offers (like $10 off $40).
5. Promo & Deal Sites
Websites like YesWeCoupon, RetailMeNot, and CouponCabin often list current Ulta promo codes—especially during peak sale events like:
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Black Friday
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Cyber Monday
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21 Days of Beauty
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Holiday deals
How to Use Ulta Beauty Coupon Online and In-Store
Online Use
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Add your items to your cart at Ulta.com.
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At checkout, look for the Promo Code field.
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Paste your coupon code.
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Hit “Apply” and verify your discount.
Note: Some promotions apply automatically—no code needed.
In-Store Use
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Print the coupon or show it on your phone from the Ulta app or email.
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At checkout, show the barcode or mention the offer to the cashier.
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Most store cashiers will apply it immediately.
Tips to Maximize Your Savings at Ulta
1. Stack Coupons with Sale Items
Ulta allows one coupon per order, but if you’re using a “$ Off” coupon, you can apply it even on sale-priced drugstore items. Combine it with buy one get one 50% off deals for bigger savings.
2. Use Manufacturer Coupons (In-Store Only)
Ulta accepts manufacturer coupons from P&G, L’Oréal, and more. This is especially useful for shampoo, deodorant, and other drugstore essentials.
3. Shop During “21 Days of Beauty”
This semi-annual event features up to 50% off select items daily. Stack coupons for even better discounts.
4. Join the Ultamate Rewards Program
Free to join, and offers:
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Points for every dollar spent
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Bonus point offers (e.g., 2x or 5x points days)
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Redeem points for dollars off future purchases
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Birthday gift and coupon
Tip: Save your points for larger purchases—every 2000 points = $125 off.
5. Look for Buy More, Save More Deals
Ulta often has tiered promotions like:
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Spend $50, get $10 off
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Buy 2, get 1 free
These are great opportunities to bundle your purchases and maximize coupon use.
Ulta Coupon Exclusions (Read This Before Checkout)
Before you check out, know that Ulta has some common exclusions. Coupons typically do not apply to:
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Dyson, CHANEL, MAC, and certain prestige brands
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Salon services
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Gift cards
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Benefit Brow Bar services
Always read the fine print on your specific coupon to avoid checkout disappointment.
What About Ulta Promo Codes for New Customers?
Yes! If you’re shopping at Ulta for the first time, you may receive 10-20% off your first order by signing up for their email list. Occasionally, these new user codes are available through affiliates or popup offers.
Ulta Beauty Credit Card Coupons
Ulta also offers two credit card options:
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Ultamate Rewards Credit Card (store only)
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Ultamate Rewards Mastercard (store + anywhere Mastercard is accepted)
New cardholders typically receive a 20% off coupon on their first purchase plus:
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2X points on all Ulta purchases
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Extra birthday bonuses
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Early access to sales and events
Use responsibly—interest applies if not paid in full.
Best Times of Year to Use Ulta Coupons
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January: Post-holiday clearance
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March & September: 21 Days of Beauty
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July: Summer blowouts
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November-December: Black Friday and holiday sets
Tip: Stock up on value kits and gifts during holiday sales and use coupons to save big.
Conclusion: Get Glammed Without Breaking the Bank
Ulta Beauty is already known for mixing drugstore affordability with luxury indulgence—but when you add coupons to the equation, you truly unlock the best value. With a little planning and the tips above, you can save hundreds over the year on your beauty buys.
Remember to check regularly for:
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Ulta.com and app deals
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Email-exclusive offers
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Store flyers
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Rewards points redemption
So next time you’re ready to shop your favorite eyeshadow palette or splurge on a skin serum, don’t forget your Ulta Beauty coupon!