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McDonald’s has made a new announcement that shows their eagerness to draw back fitness-minded consumers. In a strange turn of events, they’re going to start putting fitness trackers into each happy meal. These pedometer-style trackers will come in six different colors, count steps and flash according to how quickly a child is moving. They’re aimed at getting children active again.
“Physical activity is important to everyone of all ages. We very much support children’s well-being,” Michelle McIlmoyle, McDonald’s Canada senior marketing manager, in a statement, Digital Trends reported. “Step-it is in line with McDonald’s general philosophy for Happy Meal toys, which is to make toys that encourage either physical or imagination-based play.”
The trackers will only be available in Happy Meals for the next month.