Say it ain’t so!!! That’s been the most common reaction to the announcement that Victoria’s Secret will no longer be offering their well-loved FREE PANTY Coupons. Unfortunately, I can’t. VS stated that the intention of the coupon is to draw consumers into the store in the hope that they will make a purchase in addition to the freebie, but that is no longer the case. More frequently they are seeing consumers come in and get the FREE PANTY and that’s it. Womp Womp.
I hate to say I told you so, but I’m gonna do it anyway. I predicted this last month shortly after VS announced they would no longer have catalogs. Here’s a little excerpt from a very appropriately titled post in hindsight – Is Victoria’s Secret Doing Away With Physical Coupons???!!!
Is this the end of FREE panties? I don’t think so. I would say, gone are the days of a FREE panty with practically every purchase, but there will still be some freebies. I think the monthly promos available for cardholders from the Little Black Book of Offers will remain for now and I do think we will see more promos like ” Free Panty with Bra Purchase” where a purchase will be required in order to get them (all just my opinion of course.) While this kinda stinks from a consumer standpoint, I do think this is a wise move. The company’s new restructuring is smart and necessary. Each week Yes We Coupon reports about MAJOR retailers who have failed to make the shift as consumer buying habits drastically change from what they were even just a few years ago and their sales are quickly going down the tubes – Sears, K-mart, Macy’s, & of course Sports Authority have all struggled to the point of bankruptcy and closures. I personally want to see Victoria’s Secret be around for the long haul. If we have to sacrifice our totally free panties, I think its a small price to pay.